Yancheng Yellow Sea Wetland is the first coastal wetland type of world heritage in China.It is of practical significance to explore the strategic environment and implementation path of its sustainable development.Under the SWOT theoretical framework,a systematic analysis is made based on the internal advantages and disadvantages of the sustainable development of the Yellow Sea Wetlands in Yancheng and their external opportunities and threats at this stage.Based on the principles of exerting advantages,making up for disadvantages,seizing opportunities and weakening threats,the path to high-quality and sustainable development of the Yellow Sea Wetlands in Yancheng is explored.Research suggests that at this stage we should adhere to the principles of ecological priority and green development;on the one hand,constantly improve the corresponding legal system and improve wetland management mechanisms;on the other hand,gradually introduce high-tech industries such as marine life and new energy to promote the development of wetland tourism,controlling the development of marine resources.Meanwhile,an ecological compensation mechanism needs to be implemented to form a coastal wetland development model with full participation and diversified win-win results,so as to promote high-quality economic,ecological,and social development in the region.