Forest and Grassland Resources Research >
Research on Tourism Product Quality Improvement of Fuzhou National Forest Park Based on IPA Method
Received date: 2017-03-08
Revised date: 2017-05-04
Online published: 2020-09-24
Fuzhou National Forest Park is a suburban national forest park,which is an important place of outdoor recreation for the people of Fuzhou.The quality of tourism products is directly related to the utilization benefits and efficiency of forest park resources,and its sustainable development.In this paper,19 forest park tourism product quality indicators are selected from the aspects of environment,facilities and functions,and the importance and the satisfaction of tourists of the 19 indicators are evaluated by using IPA method and Li Kete's five level scale,inferring that the tourism product quality of Fuzhou National Forest Park is higher,but there is a larger room for improvement.In the end,based on the results of the four quadrants of the 19 quality indicators,the paper puts forward the specific measures to improve the quality of tourism products.
Key words: tourism product quality; IPA method; Fuzhou National Forest Park
Ran AN . Research on Tourism Product Quality Improvement of Fuzhou National Forest Park Based on IPA Method[J]. Forest and Grassland Resources Research, 2017 , 0(3) : 114 -119 . DOI: 10.13466/j.cnki.lyzygl.2017.03.022
| [1] | 周德平, 佟维华, 温日红, 等. 闾山国家级森林公园负氧离子观测及其空气质量分析[J]. 干旱区资源与环境, 2015,29(3):181-187. |
| [2] | 苗国丽, 王卫兵, 陈开超, 等. 四明山国家森林公园景观质量评价[J]. 浙江林业科技, 2012,32(2):76-80. |
| [3] | 李有绪, 陈秋华. 城郊森林旅游服务质量评价研究[J]. 林业经济, 2015(1):70-74. |
| [4] | 杨围围, 乌恩. 亲子家庭城市公园游憩机会满意度影响因素研究[J]. 人文地理, 2015(1):154-161. |
| [5] | 朱金林, 刘水良. 景区旅游交通游客满意度调查研究——以武陵源为例[J]. 湖南商学院学报, 2012,19(5):80-84. |
| [6] | 石张宇, 王宜. 基于因子分析的国内游客满意度实证研究——来自安庆10个旅游景区的调查数据[J]. 长春理工大学学报, 2013,26(7):79-83. |
| [7] | 杨瑞, 刘阳. 基于 IPA 模型的生态旅游景区游客满意度研究[J]. 旅游研究, 2015,7(2):69-74. |
| [8] | 许春晓, 莫莉萍, 范香花. 基于IPA 分析法的景区升级提质研究——以世界地质公园湖光岩为例[J]. 广东海洋大学学报, 2010,30(5):26-31. |
| [9] | 陈再福. 基于IPA方法的福建南靖土楼景区服务质量分析[J]. 当代经济, 2011(9):55-57. |
| [10] | 沈芝琴, 陈秋华, 陈贵松, 等. 城市森林游憩功能评价研究——以福州市国家森林和金牛山森林公园为例[J]. 林业经济问题, 2011,31(6):230-235. |
| [11] | 牛香, 宋庆丰, 王兵, 等. 吉林省森林生态系统服务功能[J]. 东北林业大学学报, 2013,41(8):36-41. |
| [12] | Parasuraman A, Zeithaml V A, Berry L. Alternative scales for measuring service quality:A comparative assessment based on psychometric and diagnostic criteria[J]. Journal of Retailing, 1994,70(3):201-230. |
/
| 〈 |
|
〉 |