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Forest and Grassland Resources Research >

2020 , Vol. 0 >Issue 3: 95 - 100

DOI: https://doi.org/10.13466/j.cnki.lyzygl.2020.03.018

Scientific Research

Research on Beijing Olympic Forest Park Ecotourism Satisfaction Evaluation and Promotion Strategy

  • Tianyu JIA ,
  • Xiaobing LIU ,
  • Jiayue YU ,
  • Shiyu LI
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  • 1. Economics & Management School,Beijing University of Agriculture,Beijing 102206
    2. Research Base of Beijing New Rural Construction,Beijing 102206

Received date: 2020-03-18

  Revised date: 2020-04-15

  Online published: 2020-07-30

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Abstract

Using the Likert scale method to design questionnaires,through field surveys on the satisfaction of the forest ecotourism in Beijing Olympic Forest Park,combined with the IPA analysis method to quantitatively calculate the survey data,the IPA index at various levels is obtained.The results showed that:5 items were very satisfactory,6 items were satisfactory,7 items were average,and 3 items were not satisfactory;9 indicators such as forest coverage rate were in the superior maintenance area,3 indicators such as the resting place were in the active improvement area,6 indicators such as the tourist service center are in the area of continuous improvement,4 indicators,such as the richness of the human landscape,are in the appropriate transition area.Finally,combined with the IPA analysis results,a satisfaction improvement strategy is proposed,and an ecological tourism path is built for the Olympic Forest Park.

Key words： forest ecotourism; Beijing Olympic Forest Park; IPA analysis; satisfaction; promotion strategy

Cite this article

Tianyu JIA , Xiaobing LIU , Jiayue YU , Shiyu LI . Research on Beijing Olympic Forest Park Ecotourism Satisfaction Evaluation and Promotion Strategy[J]. Forest and Grassland Resources Research, 2020 , 0(3) : 95 -100 . DOI: 10.13466/j.cnki.lyzygl.2020.03.018

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