国家储备林不仅具有生态价值和经济意义,也是推进乡村振兴的重要载体。提升林农参与的积极性与主动性,有助于更有效地推进国储林项目的发展。基于计划行为理论和贵州省从江县的214份林农调查数据,运用结构方程模型分析林农参与国储林项目意愿的影响因素。结果表明:1)主观规范对林农参与意愿的影响最大,其次为环境价值观和行为态度;而知觉行为控制不直接影响林农参与意愿。2)在主观规范方面,社会网络关系支持,尤其是政府及村(居、社区)委员会的支持力度,可显著提升林农的参与意愿。3)在行为态度方面,林农的经济预期越高,其参与意愿越强。4)在环境价值观方面,林农的环境价值观对其参与意愿产生负面影响,可能源于认知不足。为提升林农参与的积极性与主动性,推动国储林项目高质量落地实施,实现生态保护、产业发展与乡村振兴的深度融合、协同共进。建议:锚定经济需求与能力短板,优化林农行为态度;强化多元主体协同,发挥主观规范引导作用;破解能力与信息壁垒,提升知觉行为控制效果;纠正认知偏差,转变林农环境价值观。

The national reserve forest project holds profound ecological and economic significance and serves as a vital carrier for advancing rural revitalization.Enhancing the enthusiasm and initiative of forest farmers is crucial for effectively promoting the advancement of the national reserve forest project.Based on the Theory of Planned Behavior (TPB),this study utilizes survey data from 214 forest farmers in Congjiang County,Guizhou Province,and employs a structural equation model to analyze the factors influencing their willingness to participate in the project.The resultsindicate that:1)Subjective norms exert the most substantial influence on participation willingness,followed by environmental values and behavioral attitudes,whereas perceived behavioral control has no direct impact.2)Regarding subjective norms,the support from social network relationships,particularly the support provided by the government and village (residential,community) committees,can significantly stimulate participation willingness.3)In terms of behavioral attitudes,higher economic expectations correlate with stronger participation willingness.4)Environmental values negativelyaffect participation willingness,which may stem from insufficient cognitive awareness.To address these issues,targeted measures are recommended across four dimensions:targeting economic demands and capability deficits to optimize behavioral attitudes; strengthening multi-stakeholder collaboration to play the guiding role of subjective norms; dismantling capability and information barriers to improve perceived behavioral control; and correcting cognitive biases to transform environmental values.This will effectively enhance the enthusiasm and participation willingness,promote the high-quality implementation of the national reserve forest project,and achieve the deep integration and coordinated development of ecological protection,industrial development and rural revitalization.