最近10余年, 我国枸杞产业步入快速发展阶段, 呈现种植规模迅速扩大, 种植布局不断优化, 加工水平 逐步提升, 产业水平区域分化等4大特点。从生命周期来看, 我国枸杞产业总体处于成长期到成熟期的过渡阶 段, 但各个产业环节生命周期阶段差异较大。未来, 我国枸杞产业将继续保持增长态势, 但其增速将进一步回 落, 产业结构加速优化, 工业化水平快速提高。可以预见, 未来枸杞产业将呈现以下趋势特点：供求逆转促使 竞争更加激烈, 创新成为产业新动力, 绿色化、生态化成为产业鲜明特征, 产业融合成为产业新生增长点, 产 业链将实现分化与重组。通过分析, 以期能为区域制定正确的枸杞产业发展战略提供决策依据。

In the last ten years, wolfberry industry had entered a stage of rapid development, and had shown the four characteristics including the rapid expansion of the scale of planting,the continuous optimization of planting structure, the gradually improving of level of processing and the regional differentiation of the level of industrial development. From the perspective of life cycle, the wolfberry industry of our country was in the transition period from growth stage to maturity stage, although each industrial sector was in the different stages of the life cycle. In future,the wolfberry industry would stay on the upswing,and at the same time, the growth would fall further, the optimization of industrial stricture would accelerate, and the level of industrialization would rise fast. It would be foreseeable that the wolfberry industry would show the following characteristics. Fist,the reversal of supply and demand would lead to more intense competition. Second, the innovation has become the new power of the innustry. Thirr, the ecologicalization would become the distinct characteristics. Fourth, the industry convergence would become the new growth point. The last, the industry chain would realize the divergence and reorganization. It would be expected to provide the decision basis for the district government in making the development strategy of wolfberry industry correctly by the analysis above.