Abstract:

With the thriving trend of forest eco-tourism worldwide,it is vital to establish an advanced model for the sustainable development of forest eco-tourism in China.This paper,taking Hainan Jianfengling National Forest Park as an example,describes its general situation and development advantages of forest eco-tourism,and further explores the development model of forest eco-tourism in China by syncretizing the four concepts of Tourism +,Internet +,Innovation and Entrepreneurship,respectively from 6 perspectives—the development of industry,management and investment,the development principles,the development approaches,publicity and promotion,and regional cooperation.Finally,based on the model,the paper puts forward specific practical approaches for the forest eco-tourism development of Jianfengling National Forest Park.

Key words: forest eco-tourism, development model, Hainan Jianfengling National Forest Park