Abstract: On the basis of summarizing the conditions of ecotourism development in China, problems of ecotourism development was analyzed using the theory of public welfare characteristics including neglecting environment conservation, thinking much of economic benefits, defaulting environment education function andinconsistent relation between ecotourism area and its circumambient community.Then suggestion was given including creating a system about ecotourism plan, building mechanism of monitoing and prevention of ecotourism resources from being destroyed, intensifying environment education functions, and benefit distribution,etc.

Key words: ecotourism, development, public welfare characteristics