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FOREST RESOURCES WANAGEMENT ›› 2020, Vol. 0 ›› Issue (3): 95-100.doi: 10.13466/j.cnki.lyzygl.2020.03.018

• Scientific Research • Previous Articles     Next Articles

Research on Beijing Olympic Forest Park Ecotourism Satisfaction Evaluation and Promotion Strategy

JIA Tianyu1(), LIU Xiaobing1,2(), YU Jiayue1, LI Shiyu1   

  1. 1. Economics & Management School,Beijing University of Agriculture,Beijing 102206
    2. Research Base of Beijing New Rural Construction,Beijing 102206
  • Received:2020-03-18 Revised:2020-04-15 Online:2020-06-28 Published:2020-07-30
  • Contact: Xiaobing LIU E-mail:156140024@qq.com;xiaobing1218@hotmail.com

Abstract:

Using the Likert scale method to design questionnaires,through field surveys on the satisfaction of the forest ecotourism in Beijing Olympic Forest Park,combined with the IPA analysis method to quantitatively calculate the survey data,the IPA index at various levels is obtained.The results showed that:5 items were very satisfactory,6 items were satisfactory,7 items were average,and 3 items were not satisfactory;9 indicators such as forest coverage rate were in the superior maintenance area,3 indicators such as the resting place were in the active improvement area,6 indicators such as the tourist service center are in the area of continuous improvement,4 indicators,such as the richness of the human landscape,are in the appropriate transition area.Finally,combined with the IPA analysis results,a satisfaction improvement strategy is proposed,and an ecological tourism path is built for the Olympic Forest Park.

Key words: forest ecotourism, Beijing Olympic Forest Park, IPA analysis, satisfaction, promotion strategy

CLC Number: