Abstract:

The establishment of a national park system is a key reform task put forward by the Third Plenary Session of the 18th CPC Central Committee.It is an important element in the systems for promoting ecological progress.Exploring the path of high-quality development of national park franchising is of great significance in promoting the transformation and upgrading of national park recreation,improving quality and efficiency,and promoting the construction of China ecological civilization.It takes Hainan Tropical Rainforest National Park as the research object.Based on the theory of recreation opportunity spectrum,it clarifies the relationship between the utilization of recreation opportunities and franchising.Applying the factor analysis method and group decision-making hierarchical analysis method,it constructs the evaluation indicator system of recreation opportunities to evaluate the recreation opportunity levels of the seven areas of Hainan Tropical Rainforest National Park.The recreation opportunity spectrum of Hainan Tropical Rainforest National Park has been formalized.The high-quality development path of franchise in Hainan Tropical Rainforest National Park is proposed to reconstruct the franchise mode,enhance the effectiveness of management services,optimize the fund management system,establish a common sharing mechanism,and improve the multi-dimensional supervisory system.This is aimed at providing scientific guidance and useful references for the franchise of national parks and realizing the value-added of the brand of national parks.

Key words: recreation opportunity spectrum, Hainan Tropical Rainforest National Park, franchising, indicator system, development path