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林业资源管理 ›› 2020, Vol. 0 ›› Issue (3): 95-100.doi: 10.13466/j.cnki.lyzygl.2020.03.018

• 科学研究 • 上一篇    下一篇

北京奥林匹克森林公园生态旅游满意度评价与提升策略

贾天宇1(), 刘笑冰1,2(), 喻家玥1, 李世玉1   

  1. 1.北京农学院 经济管理学院,北京 102206
    2.北京新农村建设研究基地,北京 102206
  • 收稿日期:2020-03-18 修回日期:2020-04-15 出版日期:2020-06-28 发布日期:2020-07-30
  • 通讯作者: 刘笑冰 E-mail:156140024@qq.com;xiaobing1218@hotmail.com
  • 作者简介:贾天宇(1998-),男,北京人,在读学士,研究方向:农林资源与都市农业。Email: 156140024@qq.com

Research on Beijing Olympic Forest Park Ecotourism Satisfaction Evaluation and Promotion Strategy

JIA Tianyu1(), LIU Xiaobing1,2(), YU Jiayue1, LI Shiyu1   

  1. 1. Economics & Management School,Beijing University of Agriculture,Beijing 102206
    2. Research Base of Beijing New Rural Construction,Beijing 102206
  • Received:2020-03-18 Revised:2020-04-15 Online:2020-06-28 Published:2020-07-30
  • Contact: Xiaobing LIU E-mail:156140024@qq.com;xiaobing1218@hotmail.com

摘要:

运用李克特量表法设计问卷,通过对北京市奥林匹克森林公园森林生态旅游满意度的实地调研,结合IPA分析法对调研数据进行定量计算,得出各层次的IPA指数。结果表明:有5项很满意,6项满意,7项一般,3项不满意;森林覆盖率等9个指标处于优势维持区,休憩场所等3项指标处于积极提升区,游客服务中心等6项指标处于继续改善区,人文景观丰富度等4项指标处于适当过渡区。提出了满意度提升策略,可为奥林匹克森林公园建立生态旅游路径。

关键词: 森林生态旅游, 北京奥林匹克森林公园, IPA分析, 满意度, 提升策略

Abstract:

Using the Likert scale method to design questionnaires,through field surveys on the satisfaction of the forest ecotourism in Beijing Olympic Forest Park,combined with the IPA analysis method to quantitatively calculate the survey data,the IPA index at various levels is obtained.The results showed that:5 items were very satisfactory,6 items were satisfactory,7 items were average,and 3 items were not satisfactory;9 indicators such as forest coverage rate were in the superior maintenance area,3 indicators such as the resting place were in the active improvement area,6 indicators such as the tourist service center are in the area of continuous improvement,4 indicators,such as the richness of the human landscape,are in the appropriate transition area.Finally,combined with the IPA analysis results,a satisfaction improvement strategy is proposed,and an ecological tourism path is built for the Olympic Forest Park.

Key words: forest ecotourism, Beijing Olympic Forest Park, IPA analysis, satisfaction, promotion strategy

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